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SELECTED WORK
Under Armour Multi-Market CRM Digital Campaign
A targeted suite of marketing emails spanning concurrent national campaigns for Under Armour partnered collegiate bookstores and golf markets, focused on the absolute consistency, visual discipline, and unyielding brand authority behind every consumer touchpoint.
[Role: Lead Graphic Designer]
The Problem
Maintaining an uncompromised brand identity across multiple markets is incredibly difficult when layouts are constantly tweaked for different regional initiatives. Most brands allow their visual standards to soften from campaign to campaign, resulting in a fragmented national footprint that feels disjointed and undisciplined.
The Solution
We executed a single, ironclad email template that enforces total consistency across our entire digital ecosystem. By locking down a brutal typographic hierarchy and rigid asset boundaries, we ensured that every single market delivers the exact same premium, heavy-hitting Under Armour identity.
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