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FEATURED PROJECT

Champion Teamwear
2026 Studio Dance Collection

A multi-channel marketing campaign spanning e-mail, web, print, and motion design, focused on the dedication, discipline, and hard work behind every dancer's journey.

[Role: Lead Graphic Designer]

Jump To

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The Problem

Traditional dance brands only show up for the flashy highlight reels and the final, perfect performance on stage. They flood the market with vibrant, hyper-stylized flair, completely ignoring the unglamorous, grueling hours in the studio where progress is actually made. While other companies design exclusively for the spotlight, they leave dancers entirely unsupported through the lonely, exhausting journey of technique and repetition.

The Solution

We designed this campaign to stand completely apart from the competition by meeting dancers exactly where other brands won't: in the grind. By shifting the focus to premium practice wear, we built a stark, gritty visual system that honors raw discipline and relentless hard work. We chose to proudly stand with the dancer through the dark, unglamorous hours of training before the curtain even goes up.

CORE IDENTITY & ASSETS

COLOR PALETTE

#1D1B1E

#E01937

#F3EFED

TYPOGRAPHY

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MAIN LOGOS

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CAMPAIGN MARKS

ACCENT MARK

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MAIN MARK

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STAMP MARK

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CUSTOMER ENGAGEMENT EMAILS

A modular email campaign designed to welcome new audiences, promote key initiatives, and drive product discovery while maintaining a consistent brand experience.

(Click any asset to view the full design)

CATALOG & PRINT DESIGN

A series of print assets developed to highlight product offerings, reinforce brand positioning, and maintain consistency across channels.

(Click any asset to view the full design)

WEB & SOCIAL DESIGN

Designed to support ongoing promotion and audience engagement, the campaign extended across landing pages and social media content, translating core visuals and messaging into a cohesive suite of digital assets optimized for multiple platforms and touchpoints.

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(Click any asset to view the full design)

CAMPAIGN SUMMARY

This campaign established a cohesive visual system across email, print, and social channels, creating a consistent brand experience across every customer touchpoint.

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Dylan Grubish

Cincinnati, OH

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